• Business,  Marketing

    Tell Me Where You Spend Your Time, And I’ll Predict Your Next Purchase

    Om Malik wrote an interesting piece yesterday on where he sees the future of social commerce moving. In a nutshell, he says that the first phase of e-commerce was fairly utilitarian and started with staples (Diapers.com, Amazon.com, etc.). E-commerce then moved to recreational shopping (Gilt Groupe, Groupon, etc.), which made it more fun and social. The next phase, he maintains, will leverage people’s interest graphs. He specifically mentions Hunch’s prediction engine, Apple’s “Ping” platform for social music sharing and discovery, and Facebook’s social graph as potential predictors of interests and spending habits. I think Om’s on the right track, but I’d take it a step further. I believe that the…

  • Business,  Marketing,  software

    Paying Real Money for Branded Virtual Goods

    I was having an interesting conversation the other day with a friend who’s creating a platform for game developers to add brands to a game. They’re building some really cool tech around the idea, not unlike AdWords/AdSense for virtual goods or in-game achievements, both for social and more traditional console games. I think it’s quite clever on their part, and it feels like a natural evolution of the gaming ecosystem as advertisement starts to creep into the gaming experience. Social gaming has already seen some partnerships with large brands, like the Farmer’s Insurance blimp in Zynga’s Farmville, or deals with charities whereby they reap the benefits of virtual goods sold…

  • Internet,  mobile

    Tethered Thunderbolt Faster Than My Office DSL

    I love my new Thunderbolt Android phone on Verizon’s network. It’s a battery hog, but I’ve managed to tease out almost a full day’s usage with judicious battery management. The best thing, though, is Verizon’s 4G LTE network, which kicks ass. I just moved into new office space in downtown SF, and we have AT&T’s DSL here. We’ll probably get a new provider soon, though, because the Internet speeds suck. As an experiment I’m tethering my Thunderbolt to my laptop today, and after a quick speed test it’s clear that my tethered Thunderbolt kicks my office DSL’s ass: Office Internet Speed This is actually much better than average, maybe because…

  • Business,  Marketing

    Freemium vs. Paid Models – How to know which one makes sense

    Very good article about a formula that actually lets you determine whether a freemium or paid model is right for your business. With this in mind, Mullany’s equation for freemium businesses looks like this: Price Paid by Premium User – Cost of Proving the Service to the Premium User – [ (1/Ratio of Premium:Free Users) * (Cost of Free Service Per User + Cost of Marketing to get a Free User) ] = Profit Per Premium User Check out the full article over here.

  • Business,  Internet

    The Never-ending Twitter Ordeal

    As you might guess from the fact that I’m @peter on Twitter, I was a pretty early adopter. In fact, I signed up almost immediately after the service went live. For the past three years I’ve enjoyed using the service, and it’s been fascinating to see its evolution. Imagine my surprise, then, when nine days ago I woke up to discover that Twitter had suspended my account. I received no notice from them, and there was no apparent reason for the suspension. I’ve only ever evangelized Twitter to all my friends, and I’ve never done anything shady, so I figured the suspension must have been an accident. Now, I know…

  • Advertising,  Humor

    Advertising FAIL

    Earlier today Yelp! sent out their weekly email newsletter with the following headline: “Put the fun between your legs”. A little suggestive, certainly, but it was the next line that really made me do a double-take: “This Weekly Yelp brought to you by SF Women Against Rape”

  • links,  Miscellany

    Peterposterous

    Since my blogging is so infrequent, mostly due to the fact that it’s a little tedious posting short missives and links, I’ve started a Posterous account. You can find my posts over here. I will still continue to blog in this space from time to time; in fact, I’m working on a post right now. But this space will be mostly reserved for more substantive and/or thoughtful posts, whereas my Posterous account will be for the fun, quick, easily consumed bits of info.

  • Business,  Humor,  Internet,  video

    A.P. Achieves New Depths of Cluelessness

    You really couldn’t make this stuff up if you tried. The Associated Press is well on its way to becoming the RIAA of the news industry. Their latest stunt involves one of their VPs sending a cease and desist letter to a Tennessee radio station (WTNQ), asking them to remove an AP video they had embedded on WTNQ’s website from YouTube. The source of the YouTube video content? None other than the AP’s own YouTube channel. That’s right – the AP’s right hand doesn’t even know what it’s left hand is doing. I guess no one told their legal department that they actually have their own YouTube channel on which…