Tag Archives: Business

Paying Real Money for Branded Virtual Goods

I was having an interesting conversation the other day with a friend who’s creating a platform for game developers to add brands to a game. They’re building some really cool tech around the idea, not unlike AdWords/AdSense for virtual goods or in-game achievements, both for social and more traditional console games. I think it’s quite […]

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Freemium vs. Paid Models – How to know which one makes sense

Very good article about a formula that actually lets you determine whether a freemium or paid model is right for your business. With this in mind, Mullany’s equation for freemium businesses looks like this: Price Paid by Premium User – Cost of Proving the Service to the Premium User – [ (1/Ratio of Premium:Free Users) […]

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Timing Is Everything – Umbrellas for Sale!

Have you ever noticed how, in many cities, when it starts to rain, people magically appear with a whole lot of umbrellas for sale? They don’t seem to come from any particular place, and as soon as the rain disappears, so do they. I’ve always wondered where these people come from, and how it is […]

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