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Uber Bummed

The good, hard working folks over at Uber just sent out an email to some of their best and earliest users to inform them that the 15% FoundersCard discount select customers have been enjoying is being phased out. For those unfamiliar with FoundersCard, it offers founder-types and entrepreneurs select deals on everything from travel to […]

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Tell Me Where You Spend Your Time, And I’ll Predict Your Next Purchase

Om Malik wrote an interesting piece yesterday on where he sees the future of social commerce moving. In a nutshell, he says that the first phase of e-commerce was fairly utilitarian and started with staples (Diapers.com, Amazon.com, etc.). E-commerce then moved to recreational shopping (Gilt Groupe, Groupon, etc.), which made it more fun and social. […]

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Paying Real Money for Branded Virtual Goods

I was having an interesting conversation the other day with a friend who’s creating a platform for game developers to add brands to a game. They’re building some really cool tech around the idea, not unlike AdWords/AdSense for virtual goods or in-game achievements, both for social and more traditional console games. I think it’s quite […]

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Freemium vs. Paid Models – How to know which one makes sense

Very good article about a formula that actually lets you determine whether a freemium or paid model is right for your business. With this in mind, Mullany’s equation for freemium businesses looks like this: Price Paid by Premium User – Cost of Proving the Service to the Premium User – [ (1/Ratio of Premium:Free Users) […]

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