• Business,  Marketing,  software

    Paying Real Money for Branded Virtual Goods

    I was having an interesting conversation the other day with a friend who’s creating a platform for game developers to add brands to a game. They’re building some really cool tech around the idea, not unlike AdWords/AdSense for virtual goods or in-game achievements, both for social and more traditional console games. I think it’s quite clever on their part, and it feels like a natural evolution of the gaming ecosystem as advertisement starts to creep into the gaming experience. Social gaming has already seen some partnerships with large brands, like the Farmer’s Insurance blimp in Zynga’s Farmville, or deals with charities whereby they reap the benefits of virtual goods sold…

  • mobile,  software

    A Short-Lived Affair

    There are few tech things I love more than my dear, sweet Blackberry (recent crashing issues notwithstanding), but one thing that comes close is Twitter. So what could be better than something which marries the two? In an attempt to do just that I downloaded Twitterberry the other day to test it as a client on my Blackberry. Unfortunately, I found it to be a great concept but poorly executed. It contrasts starkly with the fluid, effortless UI of the Blackberry. My chief complaint is that it’s too difficult to see updates from your friends when using Twitterberry. The screen defaults to an input screen where you can enter tweets,…